Cushman & Wakefield is shaking up its retail strategy in the Asia Pacific region with the appointment of Sona Aggarwal as managing director and head of retail sales and strategy, effective June 10, 2025. This newly created role is pivotal for leading and enhancing the retail strategy across the region, indicating a fresh direction for the company’s approach to retail in one of the most dynamic markets in the world.
You’ll find Aggarwal’s extensive background impressive. With over 25 years of experience in global brand management and retail operations, she’s not just stepping into a new role; she’s bringing a wealth of knowledge and expertise that can truly transform the retail landscape for Cushman & Wakefield.
Having successfully opened and operated more than 200 stores in the Asia Pacific region, her hands-on experience provides a unique insight that will prove invaluable for the company. Her previous leadership roles with iconic global retail brands give her a client-side perspective that can enhance Cushman & Wakefield’s retail platform significantly.
You can imagine the strategic advantages this insight brings, particularly in an ever-evolving retail environment. With her at the helm, you can expect a more responsive and innovative retail strategy that aligns with current market trends and consumer behaviors.
Anshul Jain, CEO for India, Southeast Asia, and APAC tenant representation, has expressed strong confidence in Aggarwal’s ability to drive new growth opportunities and strengthen client relationships in the retail sector. This indicates that not only is Cushman & Wakefield committed to solidifying its presence in the Asia Pacific market, but it’s also focused on nurturing relationships that are fundamental to its long-term success.
You can see how important these relationships are when it comes to adapting to market demands and ensuring client satisfaction. Aggarwal’s appointment signals a shift towards a more strategic and integrated approach to retail, one that recognizes the unique challenges and opportunities present in the Asia Pacific region.
You’re likely to see her leverage her experience to develop innovative solutions that address these challenges head-on. The retail landscape is competitive, and with someone of her caliber leading the charge, you can expect Cushman & Wakefield to be at the forefront of retail strategy development.
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News Source: Edgeprop
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